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Marketing is a crucial aspect of doing business online and it is essential to ensure that you are using the right marketing tactics depending on your selected online business. Fortunately, most of the basic marketing principles used in the world of business can still be applied in online businesses. As a business owner, you should come up with concise advertisements and slogans that can help you capture the attention of the rest of the online community and make them interested with your products.After having a good amount of experience one way to manage your marketing campaigns for your online business is to use PPC or the common pay per click advertising. This online marketing option allows you to create online banners for your business and place them strategically on certain websites that are relevant to your line of business. Google is one of the major providers of PPC and can assist in crafting reasonable budget for the banners in operation. Next, another viable marketing tactic for an online business requires that you partner with other online businesses by communicating to them. There are many contemporary companies which can give your business a distinction by being associated with them. For instance, if you own an online bookstore, you can partner with an online public company that can promote the contest of an upcoming writer to generate demands for the books you are selling.Online advertisements and videos are also very useful when it comes to drawing attention of the many busy online surfers. As such, you can make use of interesting short cartoons or short videos highlighting the products that you are selling. It is recommended that you keep them short but colorful and attractive. Then, add a link of your promotion or product that you are dealing in and the video will surely attract curious internet users. There are also various online platforms that can assist in marketing your online business to your target markets or demographics. One of the mistakes that online business owners make is placing their links on one forum and then move to the next other forum and still do the same. The best thing to do is visit a relevant online forum, introduce yourself and your business, ask if any member has some questions and then just place the links.If you are targeting a much larger market, you can start online referral program with other websites. Also, you can offer free promotion items and coupons to new customers to keep attracting more and more customers. Lastly, it is advisable that you keep off annoying online marketing tactics like excessive link usages, pop up ads and spamming as they will be of little help to you if any.

Successful retailers need to forecast the fashions that their consumers will be seeking. Even top designers routinely perform surveys prior to designing their seasonal lines and the large retailers consult forecasting specialists prior to purchasing stock for their stores. So how does the independent boutique retailer gain access to valuable industry information and trend predictors?Above all observing what’s going on in the weekly celebrity glossy’s and monthly fashion magazines, will give you an upfront view of the new names in design, what consumers will be shopping for and where the trends are headed.Consumer spending is powerfully influenced by the media but tempered by the economy so to find out what consumers are actually buying it is advisable to make frequent visits to busy similar retailers and local shopping malls. Take time wherever possible to chat with sales assistants. They are in the frontline and this gives them a unique perspective of consumer’s needs and what the customer is seeking. Other extremely rich sources of information will be found online in the magazine fashion forums, Elle, Vogue, InStyle etc have very active fashion consumer forums. These are useful indicators for finding out what is being purchased and the buzz on upcoming styles.In the past, US retailers looked to European retailers for market trends. Today, more US retailers are finding inspiration closer to home. There is a wealth of undiscovered local designers in our own back yard who are acquiring a dedicated following. With little detective work you can find these rising stars and establish a relationship that will be mutually beneficial.Other important ways to anticipate the trends is to subscribe to industry trade publications like Accessories magazine, Apparel News and WWD. These publications are essential especially if you are a boutique in a small town and do not plan to attend industry trade shows. These magazines also now have websites which give up-to-date trend reports.Today, between each marked fashion trend, we experience new adaptations on the fashion standards and especially routine-retro-revivals. Currently this is taking the form of spandex, leggings, 80′s fashion and the neo-preppie look. Wayfarer sunglasses as popularized by movies such as “The Blues Brothers” and “Risky Business” have returned (but in larger sizes and bolder colors) and even some of biggest names of the 80′s and 90′s fashion modeling scene are enjoying a career revival with major fashion and cosmetic companies featuring them in ad campaigns.The best way to anticipate new fashion trends is to seek relevant visual input wherever you can – in vintage stores, flea markets and in the street. There are also an abundance of fashion blogs and online showcases discussing what the locals in major cities are wearing, thse are an invaluable resources. Chief amongst these are The Satorialist, Streetfashion.net, London Street Fashion (ftp2.dns-systems.net) and styleandthecity.com.Whether you are an established retailer or a current boutique owner, ongoing research and trend watching is a vital function of your business if you are to evolve and succeed. Spotting trends or even setting trends will be achieved by keenly observing the market, paying attention to street trends and knowing your industry. As ever ‘knowledge is power’ in this case it is the power you can leverage into strong sales!

Do you have a 17 or 18 year old with a disability receiving special education services? Have you been told that your 17 or 18 year old with autism or a learning disability, will be given a certificate of attendance? Have you also been told that your child will no longer be eligible for special education services, if they receive a certificate of attendance? This article will discuss a new tactic by some special education personnel to convince parents that their child is no longer eligible for special education. The tactic is certificates of attendance and will be discussed.Several months ago I heard from a parent in Pennsylvania that had this tactic used on her. She contacted me and asked me what I thought about this issue.The Individuals with Disabilities Education Act (IDEA) states the following: The obligation to make a free appropriate public education (FAPE) available to all children with disabilities does not apply with respect to the following: Children with disabilities who have graduated from high school with a regular high school diploma.The truth is that a Certificate of Attendance does not make a child ineligible for special education services. IDEA also states that children with disabilities have the right to be educated from the age of 3 years to 21 years. As long as the child does not accept a regular education diploma, they are eligible to receive special education services.Another thing that parents must keep in mind is the importance of functional skills as well as academic skills. When IDEA was reauthorized in 2004 Congress added a section about functional skills. A child’s IEP must now include present levels of academic achievement and functional performance. Make sure that your school district is testing your child in the area of functional performance.For children over 13 years of age I recommend the Scale of Independent Behavior. It is performed by parent survey, which means that the parent answers questions about what their child can do and cannot do. This scale covers: activities of daily living, communication, functional skills, job skills etc. Awesome measure of a young persons functional ability.Also the purpose of IDEA is to: prepare children with disabilities for further education, employment, and independent living. If a child who is 17 or 18 years old and is not ready for post school learning, a job, or independent living they may need additional years of education. Parents often overlook functional skills when advocating for their child’s education.If your school district tries to tell you that a Certificate of Attendance ends your child’s right to further special education services, consider filing a complaint with your state board of education. In my experience the more parents stand up to special education personnel who are not truthful the less they try and get away with. Do not let your child’s life be ruined by deceptions from some special education personnel. Good Luck-keep up the fight!

Haridwar is a massively popular spiritual destination which is flocked by travelers and salvation-seekers from all over the planet. Right from the devout Hindu pilgrims to the wise sages to foreigners, you can bump into all kinds of people here. The town known for its pious Ganga ghats and the religious temples is situated in the heart of Uttarakhand in northern India. The town appears to be crowded because of the surge of humanity from various pockets of the country. However, there are enough rooms in Haridwar hotels to accommodate this rabble of visitors.Haridwar’s biggest attraction is the ghat of Har Ki Pauri. This place is sprinkled with holiness and will make you feel as if you are standing in the abode of God. The sunrise witnesses the morning bath taken by hundreds on the Ganga. It is believed that a dip in the holy waters of the Ganga can wash away all the sins committed in your lifetime. The sunset, on the other hand, witnesses the visually stimulating ritual of ‘Ganga aarti’ and floating of earthen lamps on the river.Another must-visit place in the town is the Mansa Devi Temple. The temple is located atop a hill and one can also access it via ropeway. It is believed that this is a wish-granting temple. You can make a wish before the Goddess Mansa who will fulfill it in due course of time.Haridwar hotels come in various forms (from deluxe ones to the budget ones) to help you settle down comfortably. Some recommended names include Hotel Classic Residency, Sagar Ganga Resort and Hotel Arjun.Another great Indian destination is Udaipur, the land of lakes, palaces & forts in the state of Rajasthan. It was once ruled by the royal rulers of the north and now serves as one of the most regal, luxurious and romantic destinations on the globe. Udaipur hotels spell class and sophistication. This is the city which draws not just commoners but also celebs because of its historical legacy, nostalgic charms and haveli-turned-hotels.Amongst the chief attractions of the town, Lake Pichola, City Palace, Monsoon Palace, Jag Mandir Palace and Saheliyon ki Bari are noteworthy. This is one city which will truly blur the gap between the past and the present, as you are flown into the old bygone world of Rajputs.Udaipur can be visited anytime during the year though the autumn-spring season is preferable. The luxurious Udaipur hotels include names like Taj Lake Palace, Devigarh Resort and Udai Villas.If you want to wade into a smaller town which is beautifully landscaped and has its unique culture, then head to the city of Coimbatore in the state of Tamil Nadu in south India. It has a number of sightseeing attractions including temples, hills, lakes and parks. Prominent ones include Black Thunder, Koniamman Temple, Maruthamalai Murugan Temple, Nilgiri Hills and Indira Gandhi Wildlife Sanctuary.Coimbatore hotels come in a wide range to suit your budget. CAG Pride hotel (mid-range), Park Plaza (luxury) and Legends Inn (budget) are some notable Coimbatore hotels where you can drop in.

In today’s fluctuating economy nobody is immune to the ill-effects of financial ups and downs. Your income is stagnant; in fact there are people who have faced a reduction in salary. However the cost of everything is rising day by day. Therefore your expense to meet your day to day expense is also rising.This gap in income and expense gives rise to the situation of cash shortage. This becomes a crisis situation during the middle of the month, when last month’s salary is already spent and next day to come after several days.During this period you face the hurdle of managing your expenses till your next payday. You don’t only need money to meet your basic needs but also need cash to meet any unforeseen expense.In other words you need cash assistance of small amount for a duration mainly up to your next payday. At time you would like to avail loans for a little duration that means till say a week after your next payday.It is for these needs, lenders now offer payday loans. These loans have been customized to meet the cash needs of small amount for short duration.So let us sum up the reasons why people avail these loans. The most common factors behind borrowing payday loans are as follows:Urgent need of cash: Most of the people face cash shortage during the middle of the month or towards the end of the month. Usually this is the period when you need only a small amount of cash but the cash required most urgently. This need is met by these loans because payday loans can be borrowed within twenty four hours. In some cases it can be offered within few hours only.Cash needs of short duration: When you face cash shortage during any time of the month, you know that after few days, you would get your pay. So you look for a loan only till your next payday that means you look for a loan only for a maximum period of four weeks. In order to make these loans suitable for these needs, lenders offer payday loans for a period of up to 31 days that meets your criterion also.Small amount of cash: Cash that you need during the middle of the month usually remains small because you need assistance only for your small needs. In any case you would get your salary after few days with which you can meet your other needs. Even otherwise when you need is small, you would not like to borrow loan of large amount. This criterion is also met by payday loans which makes it most suitable.Convenience: One of the most important factors that goes in favor of payday loans is the convenience with which you can borrow these loans. Normally when you borrow a traditional loan, you need to prepare yourself for a complex process of application, supporting documents, credit verification, arrangement of collateral and so on.However these are no such requirement to borrow payday loans. You don’t need to fax multiple documents to the lender to complete your application for loan.No credit verification: As mentioned above, today’s economy is fluctuating to a great extent which has left a gap in the income and expense of most of the people. In other words, most of the people face financial hardship which is reflected in their credit profile. This creates hurdle in borrowing loans.However payday loans can be borrowed by one and all without any differentiation on the basis of one’s credit profile. This is a great relief for those who have negative issues in their credit profile.No collateral: Arrangement of collateral is another significant hurdle for most of the people in borrowing loans when they need cash urgently. However this hurdle is no more there when you borrow payday loans.

A garden is a piece of land or space that can be used to cultivate flowers, herbs or fruits. This piece of land or space could be your backyard, a hydroponic shed or small flower bed at the corner of your property. Gardening is therapeutic, it can help ease stress and provides and opportunity for self enhancement and increase in self worth through the process of bringing crops to life from just seedlings.When considering the idea of setting up a garden, it is important you take note of the required tools to help make the job easier or if you have already setup your own garden getting to know the right tools for the right purpose will also enhance your gardening experience. I shall be talking you through some of the ideal tools that is required to setup and make your gardening experience a blast.Before we commence, I would want to say that when picking garden tools, make sure to invest only in quality and trusted tools, it is no gain saying that you invest in tools that can’t stand the test of work. Also ensure that all tools have a proper place for storage and also they are properly maintained to promote their useful lifespan. Establish a regular maintenance routine and make sure to have your tools kept oiled up to avoid rust. Remove all tools from area that are prone to dampness, let your tools be kept in clean and dry places just as the doctor ordered. There are some key tools required to guarantee an amazing gardening experience, I have outlined a few key tools below;RakeA hand rake is an inevitable tool for every gardener. The rake plays a vital role in loosening the top soil to allow the plant retrieve maximum nutrient from the soil. The rake is also used to clean up the garden of loose dirt and or dried leaves. It is important that you invest in rakes that are metal and hand comfortable handles, this would make the activity of cleaning and raking easy and less stressful.Garden hoseEvery home should have at least one garden hose, they serve multiple purposes. They could be used to water a lawn or wash the car. Rubber hoses have more flexibility and are less susceptibility to cuts and abrasions but are usually more expensive. A garden hose connects to a source of water by means of plastic couplings or of brass fittings. Layers make up hoses and their strength increases with each additional layer. When you have thicker hoses, the likelihood of kinking reduces and this ensures for constant flow of water. Usually, the length of a hose determines the weight. Treat your hose properly so it could serve you well. Avoid leaving pressure on it unnecessarily and running hot water through it. During purchase, make sure you ask the right questions before making your purchase. Avoid light hoses and hoses without adequate thickness.ShovelsA shovel is an essential tool for gardening. They come in different sizes, shapes and a variety of forms. Shovels are made from metal with some having wooden or plastic handles. A shovel is used for scooping, digging and shoveling of soil or dirt. The shovel is important in any garden setup, it helps you save strength on otherwise difficult task of digging.Garden ForkA garden fork resembles a shovel only that it is pointed spikes like that of a rake. Garden forks are usually required in larger gardens and small farms to move large bales of dirt or grass. They are the most ideal tool for moving hay for livestock feed. The garden fork is usually metal and has wooden handles which makes usage easy. It is important that safety measures are observed at all times to avoid injury when making use of the fork and all gardening tools.Pruning SawsA pruning saw is a hand tool that has the same serrated blade as a normal saw and it’s used to trim live shrubs and trees. There are different pruning saws for different purposes and type of shrub or trees. We have the arborist saw and the curved hand cut saw to name a few. A pruning saw is an ideal tool to have in your tool shed, it allows you to take care of renegade shrubs and tree branches.Pruning saws comes in different sizes and types. Just like every tool, for a pruning saw to be keep functioning, it need to be maintained. Ensure to clean it after every use and oil the blades at intervals, sharpen the blades when necessary and use the different pruning saw correctly for their required purpose.Hand TrowelsA garden trowel is a small hand tool that is used For weeding and cultivation. They usually have wooden, plastic or metal handles coated with rubber. Garden trowels that do not have the metal handles are prone to breaking or bending. It hand trowel is very useful for most gardens, I am yet to see a garden tool shed that doesn’t have a hand trowel. It’s one of the mist basic gardening tool.Like all gardening tool, it is important to have a proper maintenance routine. Your hand trowel should be kept clean, sanitized and wiped dry after every use. Infected trowels is harmful to your garden as they can spread disease from one plant to another. The best way to store this trowels is by hanging them up. Most garden trowels are built with a hole at the end of the handle which can be used to hang them.Pruning shearsPruning shears are sometimes called hand prunes. They are used for cutting and trimming of any unwanted branches and weeds. They can also be used to shape out your plants to allow for effective growth, pruning a tree at intervals helps to improve its overall growth potential by weeding off old and unwanted parts. Pruning shears are small and handy just as they are quite inexpensive. After every use, rinse your pruning shears with water, dry them and cover them with their protective cover before placing them back in your toolbox.Like the hand Trowels, hand prunes are very important garden tool for every toolbox. It expected that every garden should have a pruning tool. Hand prunes come in various sizes and shapes for performing different types of pruning. Sometimes the differentiating attribute is the material used in forging it and the manufacturer. Invest only in quality prunes forged from stainless steel to ensure it last longer for the purpose.Green HouseA green house is a protected growing environment created for the purpose of growing tender plants and seedlings or cultivating crops that requires an all year round protection. They are beautiful and useful structures used by gardeners. It serves as a shield between nature and what you intend to grow or are growing and allow for plants to be improved and growing seasons to be extended artificially.Green Houses serves as a shelter from excess cold, heat and pests. In making a buying decision of a green house, take into cognizance, the area you live and what you intend growing. The use of a green house can make you grow things you wouldn’t otherwise be able to grow, you have more time to concentrate on the successful growth of your crops as you no longer battle with pests. The price of your green house varies and it is most times a function of size and material used in its construction. Ultimately, before making a purchase, understand the benefits of a green house, conduct a little research to determine if a green house is right for you and which one works best for you for the purpose you intend for it. Examine your environment to decide the type of green house that works best as these factors will help you make the right decision.Garden pots and planteraThere’s a large variety of pots and planters on the market. If you are looking to buy some, you should definitely get what suits your needs and purpose in terms of functionality, color and style. The kind of pot or planter you use depends on your needs, climate and the kind of plant you intend growing on the pot. Planters are made from different materials to serve different purposes. Some common choices include Concrete, clay, metal plastic or wood. Planters and pots are great ways to bring nature indoors, on your balcony or evn onto your patio.The list of gardening tools is not exhaustive but I have chosen to educate you on this few, it is my hope that you have learnt a few things. I wish you a happy gardening.